Before I mention why serums are necessary I would like to tell you about Gillian who had an excellent skincare routine but was not using serums.
Gillian is a vigilant woman.
She cleanses twice a day, moisturises twice a day and always applies her eyecream daily. Her weekly routine was just as good; exfoliating her skin followed by a hydrating mask without fail. However when she smiled I could notice fine lines on her face which indicated that her skin was dehydrated. When I mentioned this to Gillian her answer was "but my skincare routine is so good".
I replied "Yes but you need to start using serums. The products you are using are not being delivered deep enough into the skin, therefore not giving you hydration where you need it. This means you are only reconditioning your skin superficially and in your case you need more". So she added Vitamin A, B and C serums to her daily skin routine. 3 months later her skin looked hydrated, refreshed and younger.. and these are some of the wonderful effects of using serums.
So how do serums work?
Serums contain active ingredients such as vitamins, anti-oxidants, peptides and AHA's that contain small molecules, this allows serums to penetrate deeper into the skin than a moisturiser. Serums are designed to penetrate and treat various skin conditions, such as redness, dehydration or lack of firmness, wrinkles, dark spots or to simply brighten the skin.
What is the difference between a serum and a moisturiser?
Moisturisers, which have larger molecules can only penetrate the first layer of the skin, allowing them to to hydrate and seal in moisture.
A facial serum is able to penetrate into all three layers of the skin because it has smaller molecules. As the serums have the ability to travel deeper into the skin they can help treat many common skin concerns such as pigmentation, roseaca, sun-damage, deydration and more.
It is also advisable to seek advice by a skincare therapist to prescribe the correct serum for you.
How to use a serum?
Serums should be used after cleansing and before moisturising. Waterbased serums are designed to travel directly into the skin cells, therefore they should be used first. Oil based serums would be apllied after waterbased serums as they tend to coat the skin cell. Always remember water before oil. Then moisturise.
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